Reviews help a customer decide whether to call you or somebody else. The best approach is simple enough to use after every real job and honest enough to protect the business’s name.
Ask customers
Only contact real customers and ask for honest feedback. Never buy reviews, write one for a customer or offer a reward that makes the feedback misleading.
Future requests work best when they are sent at the same sensible point after every completed job instead of being left to memory.
Reply consistently
A professional reply shows that the business is present and listening. Positive replies can be concise; difficult replies should remain factual, calm and based on the business’s actual records.
The aim is not to win an argument in public. It is to help the next reader understand that concerns are handled responsibly.
Keep the facts straight
A service provider can organise requests and draft replies, but the business owner must confirm the facts for customer history and sensitive disputes.