An audit should tell you what needs fixing first. A long list of red crosses is no use unless it explains what is wrong, which changes carry risk and what is likely to matter to the business.
Record where the profile stands now
Record the current profile, the searches being checked and where the business appears before work begins. Without that starting point, a later report cannot show clearly what changed.
The audit should verify categories, services, contact details, hours, map pin and website link against the owner’s real business information.
Check whether customers would trust it
Customers judge the photographs, reviews, replies and whether the profile looks active. Showing up is only useful if the profile also gives them a reason to choose you.
Sensitive changes should be identified separately because some edits can trigger re-verification. The owner should understand that risk before approval.
End with priorities, not promises
A useful audit ends with a clear action list and explains what will be checked again. It should not promise a ranking, number of calls or revenue result that nobody controls.